With the recent announcement of Audi’s latest concept car; the Activesphere, I asked myself to consider what this car’s physical touchpoints might sound like...
Using Ableton Live Suite I created a sonic identity for the car, scoring UX touch points such as touch screen navigation and control dials.
I also explored the role of the electric car’s startup sounds play in communicating luxury....
This was achieved by creating lush reverbed chords juxtaposed with bassy synth plucks to communicate a sense of peace within the car’s cabin and sleek, aggressive performance on the cars’ exterior.
In exploring the car’s interactive navigation system, I wanted to bring nature into the cabin, to create a more seamless and immersive experience.
This is accomplished through a lush pad that opens up to sounds of birds chirping, referencing the surrounding environment passing outside the car.
These sounds also seek to help characterize driving’s shift towards a more passive leisure experience focused on relaxation and comfort.
Footage provided by Audi MediaCenter
Using Ableton Live Suite I created a sonic identity for the car, scoring UX touch points such as touch screen navigation and control dials.
I also explored the role of the electric car’s startup sounds play in communicating luxury....
This was achieved by creating lush reverbed chords juxtaposed with bassy synth plucks to communicate a sense of peace within the car’s cabin and sleek, aggressive performance on the cars’ exterior.
In exploring the car’s interactive navigation system, I wanted to bring nature into the cabin, to create a more seamless and immersive experience.
This is accomplished through a lush pad that opens up to sounds of birds chirping, referencing the surrounding environment passing outside the car.
These sounds also seek to help characterize driving’s shift towards a more passive leisure experience focused on relaxation and comfort.
Footage provided by Audi MediaCenter
Screenshot of Ableton Live Workflow:
Example of a Wavetable synth patch I developed for the dial turning fx:
Original score and sound design for Lancia’s Pu+Ra HPE concept car
Sonic branding of juxtaposing classical sounds agaist futuristic synthetics to convey Lancia’s transition towards e mobility. The sonic logo featured at the end of the video blends a lancia racing engine into an electronic acceleration, signaling a shift into the electric era.
Footage copyright and provided by Lancia
signal chain for electronic engine sounds, modulating wavetable position and slowly pitching oscilator up
British fashion designer; Craig Green, is a source of great inspiration through his combined use of architecture, engineering, and design in developing a luxury fashion brand.
With this ad composition; I sought to capture and convey the tension and tranquility present within Green’s experimental garments.
Through a series of fast video cuts, the sonic collaging of hard panned, grumbling bass fights against sharp, distorted high notes, seeking to juxtapose the energies shared between the two fashion models.
A mixture of noise textures run through wavetable synthesizers were utilized to convey wind and fabric.
As the energies build, the tension is released through a sharp distortion breaking through the cloth, and the models fall from suspension to a single note still resolution.
Video copyright: Stephen Langmanis, Showstudio and Craig Green
